12 reactions to artomatic.co.uk
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Partnership Marketing
Apple and Nike to create Nike+. While there have been reports of a cooling off between the two companies, the recent news is that Nike+ will soon be seen on iPhones. Another interesting example of cooperation is one where a UK based design firm Artomatic and Royal Mail have come together to make people want to receive direct mail. At a time where the direct marketing industry is going through strife having seen the biggest fall in spending in the first three months of 2008, Artomatic tells us that
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Boxing Clever.
unpacking a hamper? An individual present or the multiple excitements of a Christmas stocking/pillow? That's the thinking behind the MatterBox that I receieved a few weeks ago. Crammed full of a remarkable number of items, this collaboration beween Artomatic and the Post Office is about much more than the stuff. It recognises that if you stimulate a sense of exploration and discovery (in this case by turning free samples into an event), then you get a far more engaged reaction than that of the recipient
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links for 2008-02-18
Artomatic
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links for 2008-02-18
Artomatic
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matter
Artomatic
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The first Matter Box: What is it? What’s in it?
excellent selection of items. I have no idea what conditions, budgets or other constraints conspired to influence the form of the pilot Matter Box, but they always play a significant role. With that in mind, I’d like to say congratulations to Tim and Artomatic on a great pilot, and thanks for my Matter Box. I’m looking forward to the next one.
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What’s the Matter?
Artomatic. The Matter blog describes the contents better than I can. It also describes the philosophy
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Last chance to get a free Matterbox
s interest is pretty obvious. They must be worried about the stuff of their business is disappearing into ones and zeroes. Artomatic have re-invented themselves as a consulting business, described like this at their (partially completed) blog: So, yes, Artomatic returns: this time as a kind of think-tank about how real things fit in a virtual world; it’s here to offer tangible solutions to business problems. Described as a “refreshing interlude to the fast-moving blur of modern media
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Being Beta
3. Creative Review dissects how Uniqlo was reborn (via PSFK). 4. Weare, web 2.0/collaboratively authored clothing from those geniuses at Moving Brands (via PSFK). 5. Matter, a new line in tangible DM, thanks to Artomatic and the Royal Mail (thanks, ProteinOS).
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Matter Box
Artomatic